Tag Archive | Brand Positioning

The Heart of The Matter

I was interviewed on the radio recently by the wonderful Carrie Sharpshair, The Sharp Cookie, on Simply Strategic Success Talk Radio her radio show on The Amazing Power of Women network. This Thanksgiving week seems an appropriate time to share some of the ideas we discussed. It is topical because we traditionally talk about what […]

Brand Positioning

Your customers and potential customers have choices, and lots of them. Why should they pick you or your services? It can be hard for an entrepreneur to separate him or herself from the brand. Whether incorporated or a sole proprietor, you feel that you are your brand. It only feels that way. A brand is […]